Are we living in a fake world? are we living a period of fake smiles? Are we seeing only fake social media?
I am pretty sure of you will answer YES !! which i am joing this club too, we are bombarded of fake apps, fake filters, and the most valuable fake smiles as many cannot handle your surrounding and the only solution is SMILE but fake.
With this DIESEL is bringing a capsule collection in which we can express this without saying it.
Diesel is world famous for its irreverence, its boldness, and, simultaneously, its universality. Denim is its engine, and denim is a global fashion staple. Whether through subversion, irony or sometimes flat out audacity, there was always something more being said through a Diesel garment. There is commentary about the era, and there are reflections of the moment. Look closely, and you’ll find it everywhere.
Capsule Collection will be available from 29 March 2021
To accompany this collection, I thought of a brand-new campaign. It is called “Fake Smiles” but the phrase has more to do with exaggeration than artifice. Channeling Diesel’s “For Successful Living” mantra, “Fake Smiles” is about our constant pursuit of happiness. The campaign’s images feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection.
My Cosmic World 