Mixing mood by PRADA fall/ winter 16 campaign

Prada Fall/Winter 2016 Womenswear Advertising Campaign

Prada unveils its seasonal campaign for the Fall/Winter 2016 Womenswear collection by Steven Meisel featuring twenty-seven top models set against multiple artificial backgrounds. The campaign introduces Miuccia Prada’s highly regarded collection that takes as its subject the current cultural bricolage where every code, every style, every fragment in fashion history, and every personal experience, is equally present and available to the designer.

The campaign video is available on http://www.prada.com
Prada FW16 Womens Adv Camp_07

The ensembles juxtapose radically divergent shards of silhouette, materiality,
technique, and accessories in exuberant compositions: prints, argyles, lames, quilting, heavy knits, brocade, nylon, illustration, leather, satin, velvet, all have their place.

Prada FW16 Womens Adv Camp_04
Prada FW16 Womens Adv Camp_01

The models are placed against randomized backgrounds that
suggest a radical insouciance. The settings are interchangeable, indicated by the
placelessness of landscapes. The scenery ends abruptly, the edges clearly exposed: day and night collide; desert and seascape occupy the same conceptual space. As the woman roams through the world she carries her stories on her back. In the end, place is unimportant, the narrative only coheres on the body itself. The woman is the site.

Prada FW16 Womens Adv Camp_03

We are now in full PRADA mood

Prada FW16 Womens Adv Camp_08

Cant wait for PRADA opening in Zurich… Keep you posted

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