Effortless chic by BACK fall 17

When BACK started to call my attention i was thinking why all big brands are bringing the same style, its for being safe or just lack of creativity, well i saw BACK and i said wow cool and her collections is really wow, very effortless very chic and cool, her designer said she was inspired by Sweden and took also some childhood references and build it on each piece combined with some mood for party.
I give a huge hands up for new upcoming designers and sometimes they have better ideas than chanel.

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http://annsofieback.com/

Hi I’m Julian by NEUBAU

Feel the difference is what NEUBAU glasses is creating now in the market, a market dominated by luxury brands, but NEUBAU is bringing super quality and the most lovely topic in the market SUSTAINABILITY. A strong reason to look this cool company based in Austria, also showing a really cool mood and models that creates an urban,independent,genuine,open-minded look.Their particular way to call all their products are by the name of the employees Hi I’m Sam, Hi I’m Linda, etc, this is how creativity is done. Including a sustainable soft packaging.
The 7th district in Vienna, where NEUBAU was born, is that kind of place, a fertile breeding ground for innovative and challenging ideas, from fashion to music and contemporary arts. Showing as partners in Milan fashion week with Grinko this super cool collaboration give MFW a good spin of coolness. Check some impressions of their presentation in Zurich.

Neub

Neub

Neub

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http://www.neubau-eyewear.com/en/home

Cat eye for Christmas

We are thinking to buy christmas presents and we are saying but what??? best ever present can be this lovely sunnies of SALVATORE FERRAGAMO
This cat-eye silhouette features sharp-cut lenses and a unique color palette. The combination of different acetate elements creates a color blocked effect inspired by the fashion world. The dynamic design is enhanced by the special structure of the metal bridge. Available in Black, Dark Havana/Green, Light Havana/Red and Blue/Ivory.

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Check this perfect shape and lovely color contrast

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Madonna wearing a pair of black cat-eye Salvatore Ferragamo sunglasses at “Billboard Women In Music”, New York.

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Available worldwide

Salvatore Ferragamo

An example to follow, streetstyle

We all know that the way we are dress represents what we want to show and our own style. I always keep saying what Anna Dello Russo said, “Fashion is a declaration of your own freedom”
I think one of the most important topics of fashion is streetstyle, sometimes i think is inclusive stronger than a runway, because i runway is just done and like a teather piece, but streetstyle no, it is just your life your own freedom and own style, in which you also need to know about it, remember YOU CAN BUY FASHION BUT NO STYLE. It’s a combination of what you love and a perspective of your life.
For that Asia take an advantage of any continent. Asia is kind of easy not afraid of showing coolness or what people say. Check these examples of Korea streetstyle fashion week. Ten times yes.

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This is what we want in SS17 Paris FW

Another season is over and with that remains many thoughts about what is coming for ss17, especially in Paris after all the changes of so many houses, it was an opportunity to see new directions and think what is going on now in fashion, we saw more wearable pieces , a more mature fashion and collections that makes Paris excuisite.
Dior with a strong direction of feminist and yves saint Laurent which is bringing back YSL logo. Stella McCartney with dancing models in which is making fashion more funny and cool. Alexander McQueen of course (one of the best shows for the amaziness of each detail each accessories,
Celine and Louis Vuitton bringing lot of shapes and mixed fabrics , as lace with leather, velvet and wool and of course going to concepts gowns like Junya Watanabe and comes des garcons.

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Chic mood by SACAI ss17 PFW

Paris Fashion week is almost over and let us just breathing deep, so many cool and cosmic outfits, wishlist is getting big for next spring summer season 17.
This time is all about gigant proportions and mixed textures. Shoes and bag are coming bigger and bigger, also in somehow SACAI showed us a lovely chic and young way to wear clothes, simple with layers and easy colors, cotton combined with caro prints and a flair of flurry coats were the main point and eye catcher in this spring summer collection, i say hands up for SACAI and happy to see this outfits running on the streets.

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Best of Milan fashion week ss17

Milan fashion week is just over and left us gaging for more but also a big question, what is the direction now of Milan?
Many people said wow milan is amzing love all the shows but yes its a show but what about fashion? trends? as this week controversy about bloggers and sponsors outfits in which in somehow agree, many bloggers who does not have idea about fashion are there just because that have huge amoung of followers but are they buy really the clothes , no real fashionistas dont borrow, we promote the fashion buying pieces.
anyway that is other topic, i love the strong and sporty outfits of VERSACE, fringes by MARCO DE VINZENZO which i need now, PRADA just make us turn our heads up for her army of powerful and mixed fabrics, simple but very chic, JIL SANDER strong and in somehow same direction of balenciaga but in a delicate italian way, MARNI with extravaganza pockets. SALVATORE FERRAGAMO comfy and leather mix was the main focus for ss17 DSQUARED was all about gigant shoulders packs like little bit vetements, but in full color and combinations, MILA SCHON make me happy with those lovely and easy to wear outfits, you see dedication and passion.
like that other season is gone and cant wait to get some pieces for next spring summer 17, check some impressions.

MARCO DE VINCENZO – VERSACE

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JIL SANDER — PRADA

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MARNI – SALVATORE FERRAGAMO

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DSQUARED – MILA SCHON

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New Revolution GUCCI ss17

Fashion week is almost over and we are in woww mood, so many designers so many trends and so many clothes to buy, but apart from everything GUCCI is creating a revolution, is getting the statement when people study fashion in 50 years, and teachers inspiration of the 10s will be GUCCI.
Inspiration of their spring summer 2017 was based in a prostitute and some books of LA. Season by season gucci is exploring and exploring standing out and trying new mixes and new trends, i wish people will stand out and change the way how they are dressing , its to mainstream too basic. With metal or plattforms shoes gucci showed us that everything is possible, a ultra dimensional sunglasses will shine next summer on the streets.
I just cannot stop being a huge fan and costomer of GUCCI. Time for a revolution.
Check some details of SS17 presented in Milan.

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Burberry AW16 See now Buy now

Yesterday Burberry presented its collection AW16 in which a new concept was launched SEE now BUY now.
I have the oportunity to be present in this experience in BURBERRY store in Zurich, as they hosted with a lovely catering and excellent service. we were very excited about the show and later can touch and feel immediately all gowns and accesoires. The collection was amazing with a big touch of royalness and a quite mix of fabrics and genders, Laces mixed with wool.
Frog fastening were an important topic for this AW16. in which i love the most pieces weareable for men and woman.
I thank you to Burberry CH for this lovely experience.
Check some impressions.

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Special Thanks to Alexandre Morais