ARCTIC Swiss made in Swiss

ARCTIC has been launched in Switzerland this week, a very special and very limited brand which create pieces only for high standards and cool ambient, talking about max 5 pieces per category this Swiss brand just born in the center of Lausanne, quality is something that the brand offers and a total no mainstream clothing line mixed with touch of Art.
The launch was and art installation mixed with the most important pieces like a jacket, sunglasses, pants and a snowboard. take a look some impressions.

Arctic
Arctic
Arctic

YES to BERLUTI !!!!!!

Β BERLUTI is here to stay. New designer KRIS VAN ASSCHE took the role and new challenge to develop a old traditional brand, and we are getting a small preview of his plans and everything is just amazing, Starting with a capsule collection starting with the logo, we are living in a new logo era.
I am very excited and looking forward for his show in January with more stronger pieces and more sneakers as this ones are the first ones of the company.
Take a look some impressions.

Β 

Β BerlutiiiiBerlutiiii

BerlutiiiiBerlutiiii

BerlutiiiiBerlutiiii

Berlutiiii

Simple and Amazing SON OF TAILOR

SON OF TAILOR just landed in Zurich and better way to do it with an amazing pop-up store!!!! at the VIU Store pure Zurich center.
Son of a Tailor was born in Copenhagen, in the spring of 2014.
Son of Tailor believes that the future of clothing will be formed by challenging convention, and embracing innovation. We celebrate the principles of a truly custom made piece of clothing, and embrace technology that allows us to make it available to everyone, everywhere.
Son
What they say:
Made to order T-Shirts, custom fitted to every customer.We believe deeply in using only the highest quality materials with a superior look and feel, and a durability that will dramatically increase the lifespan of the product.Our materials are sourced from the best vendors from around the world and are hand selected based on the quality of the materials, and the ethically sound nature of their production
Son
Son

WANTED BY NIGHT….. AZZARO

The concentrated scent of this man? What were those tantalizing fragrances? There was a looming sense of an unbridled olfactory tease and much more. The secret is a triple blow of seduction that attracts practically everything in its path.
WANTED BY NIGHT entices the nose in the same way you would savor a cocktail. At night, all senses are awakened like TWILIGHT, MIDNIGHT, DAWN.
The legendary AZZARO wanted bottle is out and all dressed up for a party, A genuine mark of character for any man who holds it, the new sleek high-tech version of this bottle has brass medallions mixed with the same tasteful chromed anthracite gray lacquer finish. Faceted with curved geometric shapes, the lightly smoked glass on this signature bottle truly makes it distinctive.
This Eau de Parfum is the scented messenger announcing an epic night when overpowering cinnamon and exuberantly woody red cedar meet the commanding sensuousness of a tobacco harmony.
AZZARO fragrances mark where the finest raw materials mingle with extraordinary natural ingredients that are responsibly and masterfully sourced, grown, harvested and transformed.

#ABOUTLASTNIGHT

Azzaro

Azzaro

Azzzaro

Available ALREADY IN STORES

https://www.azzaro.com/int/fragrances

LV Ready for a change spring 18

With this lovely roller coaster in fashion with so many designers,and of course so many things behind of that, i guess some of them they just design something not to the brand level and just give some space for other brands, anyway, in this case i want to point LOUIS VUITTON, as slowly you see that quality is going down and direction to nowhere, only thing is just the monogram which is very emblematic but the most fake brand in the world, of course they need to sell but it remains only in leather monogram goods and not fashion anymore, check this pics and my thoughts about it.

This bag originally was done by GIVENCHY, now LV

Lv

Big sale only Monogram LV which you can find fake it anywhere, why paying to much?
Lv

Sunglasses matrix style done of course for BALENCIAGA some seasons ago.
Lv

Where is the creativity?

Essentials for spring 2018

Do you want to be ahead of the curve when accessorizing your outfits for 2018? Of course you do!

With the right accessories, even tired old looks can be freshened up for the new season, and there
are some hot trends around right now that offer plenty of inspiration for stylish guys.
Whether you need to sharpen up your work attire or apply some finishing touches to weekend looks,
this year’s shaping up to be a vintage one for accessory fans.
Zalandro2
PIC From :
https://www.zalando.ch/tommy-hilfiger-armband-silver-coloured-to152l014-d11.html

Create the perfect men’s outfit for 2018

So what are cutting edge guys going to be wearing in 2018? Well, to start with, jewellery is
something you need to think about.
On the earrings front, mini hoops are in, while flamboyant 60s-style talisman chains are making an
impression as well. Leather cord bracelets add a touch of rock chic to shirt and jeans combos, while
chokers are even coming into style, and would look great with t-shirts and jackets.
Zalandro2
Pic from:
https://www.zalando.ch/tommy-hilfiger-armband-silver-coloured-to152l014-d11.html

Add the right accessories to your smart looks

If you need an eye-catching addition to your work clothes, belts are the place to look this year. When you check out 2018’s collections, expect to see retro-flavored plaque-buckle belts, shiny crocodile
leather versions, and deeply impressive trench leather designs.
With belts for 9-5 office workers and guys who need something to take smart-casual work wear to
another level, belts are definitely an accessory to focus on this year.
Zalandro
Pic from:
https://www.zalando.ch/emporio-armani-connected-uhr-silberfarben-ema52m006-d11.html

Find time to enhance your watch for 2018
Then there are men’s watches. Watches are always an area where men can add some designer
quality to smart or casual outfits, and 2018’s new designs include some incredible options.
From platinum-plated chronographs from leading French labels to classically styled Japanese
creations with automatic movements and smart watches which blend premium aesthetics with the
latest tech, a sharp new watch is a vital part of any guy’s accessories collection this year.
So explore what this year’s crop of accessories has to offer. From earrings and chokers to watches
and belts (not to mention sunglasses, cuff links and hats), now’s a great time to stock up and build a
collection to revolutionist your style.

All looks and perfect outfit here

https://www.zalando.ch/smartwatch-herren/

Silver Fox by MARGIELA

In this world of full of creativity, with so many changes and movements, where all trends are creating a new wave of living full a fashion fantasy, but sadly small houses are follow the big ones. We see way to much Vetements, Balenciaga influence, losing the identity of the house, but Some like MAISON MARGIELA its not, keeping their own line and spirit of creating coolness, funk and cool brand. This season we are going to take a trip to the silver moon , to the silver folie, to the silver spoon , a world full of only silver color , no space for other mood, this color coolness, this shinny sensation is making us getting all their pieces, colored leather, different fabrics but same mood.
I am super happy with to see this kind of trends separate from the mainstream.

Check some impressions:

MargiMargi
MargiMargi
MargiMargi

New World, New Mode Suisse 13

Welcome to the new Mode Suisse 13, A well organized and cool atmosphere where last night Swiss designers chad the chance to bring us into their worlds.
With cosmic beats and a space where you could admire fabrics and materials closer, Mode Suisse 13 enchanted for the night in Zurich,
With 9 Brands, each with different backgrounds in which i love to jump from sexy bombshell into space gowns or classy trend complemented with a super mega cool Models casting, weird but cool, crazy but modern, powerful but clean shape, An important game of fabrics with huge prints and synthetic forms complemented with chains. that was the most memorable statements of the night, Although there is a strong (i mean strong) influence of named brands like Balenciaga, Vetements, Celine and The Row.
GARNISON was a total yes, with clean shapes and a new option for menswear, solid dark statements but keeping it cool.
COLLECTIVE SWALLOW speechless i mean No words i mean wow, Very cosmic concept love the bold colors and that vibe of feeling different is what we should follow.
LYN LINGERIE was an amazing statement of how lingerie can be good and trendy, love how they stay truly to their brand and not getting strong influence from big brands.
AFTER WORK STUDIO UFFF this was soo pretty so powerful and adding new materials on those garments like chains, that was EVERYTHING ++++

AFTER WORK STUDIO
_DIA4064_preview_DIA3864_preview

_DIA3897_preview_DIA3886_preview

COLLECTIVE SWALLOW

_DIA4034_preview_DIA4045_preview

RAFAEL KOUTO / HEAD GENEVE

_DIA3957_preview_DIA4016_preview

LYN LINGERIE / COLLECTIVE SWALLOW

_DIA4003_preview_DIA4052_preview

HEAD GENEVE / AFTER WORK STUDIO
_DIA4028_preview_DIA3866_preview

HUGE CONGRATULATIONS MODE SUISSE TEAM +++++++++++++++

mds

Thank you for bringing fashion to Switzerland

Pics by: IG: JEANNETTE JOHANNSEN

Triple XXX by Zegna

XXX has so many meaning and fashion give us the freedom to express whatever we want, Zegna just release a lovely XXX shoulder bag for all kind of types and taste.
A deerskin tote bag designed by Alessandro Sartori for Ermenegildo Zegna Couture, featuring the iconic XXX hand painted logo.
Revealed on the catwalk of the Winter 2018 Show and available for purchase at the same time in selected boutiques worldwide and on Zegna.com.

C1420S-CTO-TVL-F

Available in 3 different colors

C1420S-CTO-VLC-F
C1420S-CTO-CVL-F